Consumers Have Become More Sensitive and Responsive to Sales Promotion

question 46

Multiple Choice

Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT:

• A) consumers purchase more on the basis of price, value, and convenience than brand.
• B) consumers tend to be loyal to their favourite brands.
• C) many purchase decisions are made in the store where many sales promotions are found.
• D) marketers are offering consumers more promotions to attract and maintain customers.

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Definitions:

Nonobviousness

A criteria in patent law requiring an invention to be sufficiently inventive or not obvious to someone skilled in the field to be patentable.

Distinctive

Characterized by qualities that make something clearly different from others and easily recognizable.

Trademark Dilution Act

Legislation aimed at protecting famous trademarks from uses that blur their distinctiveness or tarnish their reputation.

Recognition

The acknowledgment or identification of something as valid or as having a specific status.