How Has the View of Sales Promotions Changed During the Past

question 11

Multiple Choice

How has the view of sales promotions changed during the past decades?

• A) Sales promotions are now believed to be an ineffective tool for creating brand image.
• B) Sales promotions are now considered an essential part of an organization's branding strategies.
• C) Sales promotion tactics are now developed exclusively to provide incentives to purchase.
• D) There is no difference between how marketers used to treat sales promotions and how they treat them now.

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