All of the Following Are Examples of Consumer-Oriented Sales Promotion

question 125

Multiple Choice

All of the following are examples of consumer-oriented sales promotion activities EXCEPT:

• A) bonus packs
• B) trade shows
• C) refunds/rebates
• D) samples

Understand the challenges and contradictions of globalization, including the idea of the "irrationality of rationality" in McDonaldization.

Understand the critique of neoliberalism and its impact on society.

Recognize the features and contradictions of neoliberal states and economic theories.

Comprehend the global trend toward homogeneity and cultural implications of globalization.

---

Definitions:

Opportunity Costs

The lost potential gain from other options when one option is chosen.

Nonmonetary Costs

Costs not easily quantified in monetary terms, including time, effort, and emotional investment made by consumers in association with a purchase.

Marketers

Professionals or organizations that engage in activities designed to identify, anticipate, and satisfy customer needs profitably.

Transactional Cost

The expenses incurred during a trade or deal, including costs of information, negotiation, and enforcement of contracts.