Which of the Following Statements About Radio as an Advertising

question 83

Multiple Choice

Which of the following statements about radio as an advertising medium is NOT true?

• A) Radio is a high cost medium relative to TV.
• B) Radio is characterized by highly specialized programming that generally appeals to narrow segments of the population.
• C) Radio has evolved into primarily a local advertising medium.
• D) A radio commercial is ideal for long copy when detailed information is called for.

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Definitions:

Cooperation

Is the capacity to create a complex social life by establishing generally accepted ways of doing things and ideas about what is right and wrong.

Crisis Situations

Crisis situations refer to sudden, unpredictable, and potentially harmful events requiring immediate attention and action to prevent or mitigate damage.

Democratic Leadership

A leadership style characterized by the sharing of decision-making responsibilities among group members, promoting participation and facilitating consensus.

Postindustrial Society

A society characterized by an economy focused on services and information rather than on industrial production of goods.