Each of the Following Is a Reason for Marketers to Encourage

question 79

Multiple Choice

Each of the following is a reason for marketers to encourage repeat purchase EXCEPT:

• A) reduce the likelihood that consumers will switch brands in response to a competitor's promotion
• B) induce consumers to establish ongoing purchase patterns
• C) persuade non-users of the category to try the product
• D) retain current customer base

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Definitions:

Primary Drives

Basic, innate motivations that are necessary for survival, such as hunger, thirst, and avoidance of pain.

Homeostasis

The process by which living organisms regulate their internal environment to maintain a stable, constant condition in response to external changes.

Internal Environment

refers to the conditions, processes, and elements within an organization that influence its activities and choices.

Hierarchy of Motives

A structure that ranks human needs and motivations in order of importance, from basic physiological needs to self-actualization.