Media Buyers Might Choose to Live with a Relatively High

question 40

Multiple Choice

Media buyers might choose to live with a relatively high degree of waste coverage because:

• A) repetition is the most effective method for pioneering advertising
• B) the media employed are likely to be the most effective means of message delivery available
• C) it allows for more specific targeting
• D) it best supports a flighting media schedule

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Definitions:

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the expected overhead based on standard rates.

Variable Overhead Efficiency Variance

The difference between the actual variable overhead incurred and the standard cost allotted for the actual production achieved, indicating the efficiency of utilizing variable resources.

Materials Quantity Variance

The difference between the actual quantity of materials used in production and the expected quantity, valued at standard cost.

Favorable

A term used in variance analysis indicating that actual costs were lower than budgeted or standard costs, leading to higher profits.