The Building or Reinforcement of Consumer-Franchise or Equity for a Brand

question 41

Multiple Choice

The building or reinforcement of consumer-franchise or equity for a brand:

• A) can be done with carefully planned sales promotion programs
• B) can really only be accomplished through advertising
• C) is really not very important given the prolonged economic prosperity that Canadians have enjoyed
• D) can be done more easily through trade-oriented promotions than through consumer-oriented promotions

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Definitions:

Early Retirement Incentives

Programs or benefits offered by employers to encourage employees to voluntarily retire before the traditional retirement age, often as a cost-saving measure or to refresh the workforce.

Opposition

The action of resisting or contesting policies, decisions, or other positions within a group or organization.

Retaliation

Actions taken by an employer or individual in response to a complaint or grievance, intended as punishment or retribution.

Discrimination

Unfair or prejudicial treatment of individuals based on characteristics such as race, gender, age, or sexual orientation.