Promotional Activities That Are Designed to Accelerate the Purchase Process

question 88

Multiple Choice

Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as:

• A) nonfranchise-building promotion
• B) consumer franchise-building promotion
• C) trade promotions
• D) sweepstakes

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Definitions:

Accounts Payable

Liabilities owed by a company to creditors for goods and services received but not yet paid for.

Capital Stock

The total number of shares that a corporation is authorized to issue as stated in its corporate charter.

Assets

Economic resources controlled by a business from which future economic benefits are expected to flow to the business.

Liabilities

These are obligations a business owes to external parties, including loans, accounts payable, mortgages, and other debts.