In a Study Comparing the Communication Effects of a One-Minute

question 1

Multiple Choice

In a study comparing the communication effects of a one-minute ad, a 15-minute infomercial, a 30-minute infomercial, and a direct interactive experience with the product, researchers found:

• A) Because television is such a passive medium, respondents suggested that an infomercial's message tended to get lost in the "noise".
• B) Specific targeting was not available with infomercials; hence they were much less effective than television advertising.
• C) Infomercials provided a similar cognitive and emotional experience as a direct interaction with the brand.
• D) Infomercials were deemed to be too long and one-minute ads provided the best results.

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Definitions:

Specialized Neurons

Nerve cells that are tailored for specific tasks within the nervous system, such as sensory reception or muscle control.

Interneurons

Nerve cells within the central nervous system that connect sensory and motor neurons, playing a critical role in reflexes and neuronal circuits.

Axons

Long, threadlike parts of nerve cells which transmit electrical impulses away from the neuron's cell body.

Thousandths

A fractional value in mathematics, symbolized by 0.001, representing one part in a thousand.