Why Can On- or In-Pack Incentive Programs Like Pepsi Points

question 94

Multiple Choice

Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands?

• A) The consumer may experience negative reinforcement when comparing competitive prices.
• B) Retailers are not happy having to purchase large amounts of product to support the promotion.
• C) Consumer switching behaviour is curtailed.
• D) If the promotion is ongoing, it is difficult to predict consumer behaviour should the reinforcement ever stop.

Recognize the importance of organizational culture and its geographical variations in business practices.

Learn the relevance and application of digital marketing tools in the B2B marketplace.

Understand the concept of derived demand in the B2B market.

Recognize the steps involved in the B2B buying process.

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Definitions:

Population Means

The average values of a characteristic within an entire population.

Confidence Interval

A set of numbers from sample-derived statistics, believed to hold the value of an unnoticed population parameter.

Z-values

Statistical measures that represent the number of standard deviations an element is from the mean.

Confidence Interval

A range of values, derived from a sample, that is expected, with a particular probability, to contain the actual value of an unknown population parameter.