Sampling for a Product Such as Expensive Skin Cream That

question 93

Multiple Choice

Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because:

• A) it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly
• B) it may be too difficult to find a way to distribute the samples
• C) consumers may think it is of poor quality since samples are being given away
• D) it cannot be broken down into small sizes

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Definitions:

Competitive Strategy

A planned approach adopted by a company to achieve a competitive advantage and outperform its rivals.

Marketing and Sales Strategy

A plan of action designed to promote and sell a product or service, combining market research, product development, and promotional techniques.

Segmented

Divided into separate parts or sections, often to categorize or target different markets or demographics more effectively.

Positioned

The state of being placed or located in a particular spot or condition, often in strategic locations for business or logistical advantages.