Generate(s) Much Higher Trial Rates Than Advertising and Other Sales

question 38

Multiple Choice

generate(s) much higher trial rates than advertising and other sales promotion techniques.

• A) Bonus packs
• B) Sweepstakes
• C) Contests
• D) Sampling

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Definitions:

Percentage Change

A mathematical calculation that shows how much a quantity has increased or decreased as a proportion of its previous value, usually expressed as a percentage.

Income Elasticity

A measure of how much the demand for a product changes with a change in consumers' income.

Completely Inelastic

A situation in which the demand or supply for a good or service is totally unresponsive to price changes.

Inelastic

Describes a condition where the demand or supply for a good or service is not significantly changed by changes in price.