When Calculating the Costs of a Couponing Program, Marketers Should

question 123

Multiple Choice

When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT:

• A) the copy and layout of the coupon
• B) handling costs
• C) production and distribution costs
• D) the face value of the coupon redeemed

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Definitions:

Modeling

The process of observing and imitating a specific behavior.

Baseball Cap

A type of soft cap with a rounded crown and a stiff bill projecting in front.

Vicarious Punishment

A process of learning where an individual observes another being punished and consequently is less likely to repeat the observed behavior.

Adam

In a Judeo-Christian context, traditionally considered the first human created by God. The term is also used generically to refer to any man.