Are Customers That Buy the Main Brand, but Also Buy

question 81

Multiple Choice

are customers that buy the main brand, but also buy another brand in the product category within a given relevant time period.

• A) New category users
• B) Brand loyalists
• C) Favourable brand switchers
• D) Other brand switchers

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Definitions:

Market-Product Combination

The pairing of a specific market segment with a particular product or service, tailored to meet the segment's needs.

Infomercials

Program-length (30-minute) advertisements that take an educational approach to communication with potential customers.

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups based on some type of shared characteristics.

Multiple Products

The strategy of offering a variety of different products within a company's portfolio to cater to different market segments or consumer needs.