Which of the Following Statements About Audience Measurement in Promotional

question 25

Multiple Choice

Which of the following statements about audience measurement in promotional products marketing is true?

• A) Donnelly Marketing has established an acceptable method for measuring the impact of promotional products marketing on sales.
• B) Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
• C) Companies that use promotional products marketing are not interested in sales; they only want to create goodwill.
• D) There is no established ongoing audience measurement system for promotional products marketing.

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Definitions:

Desensitization Procedures

Techniques used in behavior therapy aimed at reducing emotional sensitivity to a stimulus, typically through gradual, controlled exposure to that stimulus.

Biological Intervention

The application of medical, surgical, or other physical methods to treat or manage diseases and disorders, often with a focus on altering biological or physiological conditions.

Pedophilic Disorder

A psychiatric disorder characterized by recurrent, intense sexually arousing fantasies, urges, or behaviors involving prepubescent children.

Antiandrogen Drugs

Medications used to block the effects of androgens (male hormones), often used in the treatment of prostate cancer and conditions related to hormonal imbalances.