Elena Tomassi Is an Avid Skier and Likes to Take

question 53

Multiple Choice

Elena Tomassi is an avid skier and likes to take a weeklong ski vacation every winter. To help plan her vacation, she keeps all of the past issues of Skiing magazine she has received so she can consult them as she makes her selection of a ski resort. Elena's use of the magazines in this way demonstrates which advantage of magazines as an advertising medium?

• A) Permanence
• B) Geographic selectivity
• C) Services
• D) Prestige

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Definitions:

Human Capital

The qualifications, know-how, and lived experiences of a person or society, assessed in terms of their profitability or cost to a business or country.

Compensating Differential

The additional amount of income that a worker requires to accept a job with undesirable features, compared to a similar job with more favorable features.

Cardiologist

A specialist doctor who diagnoses and treats conditions related to the heart and blood vessels.

Human Capital

Competencies, wisdom, and learning acquired by an individual or collective, evaluated for their financial or beneficial impact on an enterprise or sovereign state.