When a Video or Piece of Music Is Created by an Advertiser

question 29

Multiple Choice

When a video or piece of music is created by an advertiser in an attempt to entertain viewers while advertising their products, this is called:

• A) branded entertainment
• B) editorial content
• C) brand-generated content
• D) blurred promotion

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Definitions:

Motivation

The process or factors that energize, direct, and sustain behavior towards achieving a particular goal.

Attitude

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.

Grit

A personal quality of determination, perseverance, and the ability to maintain effort toward attaining a goal over a long period.

Perseverance

Persistent determination to continue with a course of action in spite of difficulties, obstacles, or previous failures.