Which Support Media Should Be Employed If the Objective Is

question 10

Multiple Choice

Which support media should be employed if the objective is to achieve high levels of retention and have the communication serve as a frequent reminder?

• A) mall posters
• B) trade promotions
• C) product placements
• D) promotional product marketing items

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Definitions:

Standards

Established norms or criteria which define acceptable levels of quality, behavior, or performance.

Affect People

A broad term that could relate to how emotions and mood influence human behavior and interaction.

Overjustification Effect

A phenomenon where providing excessive external rewards for an already internally rewarding activity reduces a person's intrinsic motivation.

Example

A representative case or model that illustrates a general rule or serves as a typical instance of a particular phenomenon.