Which of the Following Communications Is Most Likely to Have

question 27

Multiple Choice

Which of the following communications is most likely to have more credibility among its receivers?

• A) GM's magazine ads introducing its latest models
• B) Celine Dion's appearance in Air Canada commercials
• C) The magazine Motor Trend announcing the "Car of the Year"
• D) Volvo's television ad promoting new standard safety features

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Definitions:

Diminishing Marginal Product

The principle stating that as additional units of a variable input are added to a fixed input, the additional output from each new unit of input will eventually decrease.

Fixed Cost

A cost that does not change with an increase or decrease in the amount of goods or services produced.

Variable Cost

Expenses that shift in proportion to the amount of production or output.

Total Output

The total quantity of goods or services produced by a firm, industry, or economy in a given period.