Which of the Following Statements About Product Placement Advertising Is

question 54

Multiple Choice

Which of the following statements about product placement advertising is true?

• A) The power of product placement is such that it is not necessary to run other product advertising.
• B) While television advertising can be both visual and verbal, product placement relies on visual exposure only.
• C) The more a brand pays for product placement, the longer its exposure in the movie will be.
• D) The brand personality and its positioning must "fit" with the characters and plot of the story.

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Definitions:

Civil War

An internal conflict within a country between opposing factions or regions.

Anaconda Plan

A Civil War strategy proposed by Union General Winfield Scott to blockade Southern ports and take control of the Mississippi River, essentially squeezing the Confederacy economically.

Contraband Of War

Goods that by law are forbidden to be supplied to a belligerent, especially items that could be used in armed conflict.