When a Video or Piece of Music Is Created by an Advertiser

question 29

Multiple Choice

When a video or piece of music is created by an advertiser in an attempt to entertain viewers while advertising their products, this is called:

• A) branded entertainment
• B) editorial content
• C) brand-generated content
• D) blurred promotion

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Definitions:

Average Variable Cost

The total variable costs (costs that change with production levels) divided by the quantity of output produced.

Output

The total quantity of goods or services produced within a specific period by a firm or industry.

Diminishing Marginal Returns

A principle stating that as additional units of a variable input are added to a fixed input, the additional output from each new unit of input will eventually decrease.

Variable Factors

Elements in production that can change in the short term, such as labor and raw materials, in contrast to fixed factors like capital.