Clutter Is Viewed as Less of a Problem for Magazines

question 63

Multiple Choice

Clutter is viewed as less of a problem for magazines than radio or television because:

• A) exposure to magazine ads is easier to control as the consumer can simply turn a page if uninterested in an ad
• B) consumers tend to be less receptive to print advertising than they are to broadcast advertising
• C) print ads are always more creative and interesting than television ads
• D) consumers have been trained to expect more ad messages than they can decode

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Definitions:

Distinctive Speech Sounds

Refers to phonemes, the smallest units of sound in a language that differentiate meaning.

Language Development

The process by which humans acquire the capacity to perceive, produce, and use words to understand and communicate.

One-word Stage

A developmental phase in early childhood where children begin to communicate with single words.

Syntactic Stage

The phase in language development in which children begin to understand and use the rules of sentence structure and grammar.