Esso Ran an Ad Campaign That Addressed the Potential Problem

question 6

Multiple Choice

Esso ran an ad campaign that addressed the potential problem of global warming. The ad encouraged others to take time to truly understand the problem and to not act hastily. This ad is an example of:

• A) a sponsorship
• B) public relations advertising
• C) advocacy advertising
• D) image advertising

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Definitions:

Strictly Liable

Being held legally responsible for damages or harm caused, regardless of the degree of caution exercised.

Harassment Knowledge

Awareness or understanding of behaviors that constitute harassment, which can include unwanted, abusive, or threatening actions or comments.

Sexual Harassment Suits

Legal actions taken against individuals or organizations accused of unwelcome sexual advances, requests for sexual favors, or other verbal or physical harassment of a sexual nature.

Vicariously Liable

Legal responsibility attributed to an individual or entity for the actions of another, usually in an employer-employee relationship.