A Creative Technique for Newspaper Advertising Whereby an Ad Is

question 73

Multiple Choice

A creative technique for newspaper advertising whereby an ad is surrounded by editorial material is known as a(n) :

• A) island ad
• B) offset page
• C) gatefold
• D) ink-set image

---

Definitions:

Net Income

The profit remaining after all expenses, taxes, and costs have been subtracted from total revenue.

Working Capital Ratio

A financial metric used to determine a company's ability to pay off its current liabilities with its current assets.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within the normal operating cycle of the business.

Current Liabilities

Short-term financial obligations that are due within one year or within the normal operating cycle of a company.