"Used a Coupon," "Switched to a Different Brand," and "Discussed

question 72

Multiple Choice

"Used a coupon," "switched to a different brand," and "discussed an ad with a friend" are all behavioural effects of which strength of magazine advertising?

• A) Target audience coverage
• B) High involvement processing
• C) Clutter
• D) Cost efficiency

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Definitions:

King George's War

The North American theater of the War of the Austrian Succession (1740-1748) involving French and British colonies.

New England

A region in the northeastern United States known for its colonial history, comprising states such as Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont, and Maine.

Middle Colonies

A term referring to the British colonies of New York, New Jersey, Pennsylvania, and Delaware in North America, known for their diverse populations, agricultural production, and trade in the 17th and 18th centuries.

Great Awakening

A series of religious revivals in the British American colonies during the 18th century, which emphasized personal faith, emotional experience, and the need for moral reform.