Each of the Following Statements About Readers' Selective Exposure and Attention

question 70

Multiple Choice

Each of the following statements about readers' selective exposure and attention to newspapers ads is true EXCEPT:

• A) Consumers tend to spend a short amount of time reading the paper each day, so exposure to ads is limited.
• B) Advertisers can't specify a specific section of the paper in which to place their ad, which might at least lessen the lack of exposure.
• C) Readers may not even open certain sections, and will miss seeing an ad altogether.
• D) A daily newspaper is rarely kept around the home for more than a day.

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Definitions:

Retained Earnings

The portion of net income not distributed as dividends to shareholders but retained by the company for reinvestment in its core business, or to pay debt.

Common Stock

A type of equity ownership in a corporation, where holders have voting rights and potentially receive dividends.

Capital Surplus

funds raised by a company through issuing shares at a price above their par value.

Marginal Tax Rates

The rate of tax applied to your next dollar of income, indicating the percentage of tax imposed on additional income.