Is the Number of Times a Receiver Is Exposed to a Message

question 39

Multiple Choice

is the number of times a receiver is exposed to a message in a given time period.

• A) Frequency
• B) Potency
• C) Coverage
• D) Reach

---

Definitions:

Accommodation

In cognitive psychology, the process of altering one's existing schemas, or ways of thinking, as a result of new information or experiences.

Equilibration

The process by which individuals balance assimilation and accommodation to create stable understanding in cognitive development.

Symbolic Image

A representation that stands in for something else, conveying meaning through association or resemblance, often used in communication and thought processes.

Simple Organized Pattern

A basic and structured arrangement or sequence of elements or actions.