Which of the Following Statements About Newspapers and Magazines as Advertising

question 38

Multiple Choice

Which of the following statements about newspapers and magazines as advertising media vehicles is TRUE?

• A) Newspapers are exclusively a local advertising medium.
• B) Because of the difference in media format, there is no competition between broadcast and print media.
• C) Magazines are primarily a local advertising medium.
• D) Newspapers are primarily a local advertising medium but are also used by national advertisers.

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Definitions:

Industry Domination

A scenario where one or a few companies control a significant share of the market, often leading to a reduction in competition.

Economies of Scale

The cost advantage achieved when production becomes efficient, leading to a decrease in the average costs per unit as output increases.

Technology Specialization

The focus of a company or industry on a specific technology niche, with the aim of achieving leadership and expertise in that area.

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics.