A Company Hired a Celebrity to Be a Spokesperson for the Company

question 39

Multiple Choice

A company hired a celebrity to be a spokesperson for the company and developed a print advertising campaign featuring the celebrity. In the interim, it was discovered that the celebrity was involved in embarrassing behaviour. The company immediately dismissed him as a spokesperson. However, this spokesperson could cause serious embarrassment to the company if the organization had already negotiated with several magazines to run these ads. Which characteristic of magazines would be the major source of the problem?

• A) Long lead time
• B) Loss of publication prestige
• C) Clutter
• D) Lack of publication permanence

---

Definitions:

Utilitarianism

An ethical theory that suggests an action is right if it benefits the greatest number of people.

Business Intelligence

The strategies and technologies used by enterprises for data analysis of business information to support decision making.

Oligopoly

A market structure dominated by a small number of firms, leading to limited competition and possibly higher prices for consumers.

Utilitarianism

An ethical theory that suggests the best action is the one that maximizes utility, typically defined as that which produces the greatest well-being of the greatest number of people.