Which of the Following Statements About the Reach and Frequency

question 50

Multiple Choice

Which of the following statements about the reach and frequency of consumer magazines is true?

• A) While a high percentage of adults in Canada read one or more magazines, the percentage reading any individual publication is quite low.
• B) Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications.
• C) Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication.
• D) Popular consumer magazines have broad reach and frequency.