The Program Rating Is Calculated by Dividing ________ By_______ _

question 38

Multiple Choice

The program rating is calculated by dividing ________ by_______ _.

• A) the overall television audience; the viewers who indicate that they like the program
• B) the total population; the total television audience
• C) the share of audience; the number of ratings points assigned
• D) the number of people tuned to a particular show; the total number of people in the geographic area

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Definitions:

Equity

The concept of fairness or justice in situations, ensuring fair treatment and distribution of resources among individuals or groups.

Social Exchange

A theory that suggests human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.

Mere Exposure Effect

The psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Marriage

Marriage is a legally and socially sanctioned union between individuals that establishes rights and obligations between them and their children.