Which of the Following Statements About Program Ratings and Share

question 52

Multiple Choice

Which of the following statements about program ratings and share of audience measures is true?

• A) Unlike share of audience measures, program ratings consider variation in the number of sets in use since they are based only on those households that have their sets in use.
• B) Program ratings are always higher than share of audience.
• C) Share of audience is always higher than the program rating unless all of the households in a market have their set in use.
• D) Program ratings and share of audience are usually the same.

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