Which of the Following Statements About Commercial Length Is True

question 66

Multiple Choice

Which of the following statements about commercial length is true?

• A) Fifteen-second spots are the most common commercial lengths.
• B) Most advertisers believe that shorter commercials cannot deliver a message as effectively as longer commercials.
• C) Spiralling media costs have resulted in advertisers preferring shorter commercials.
• D) Fifteen-second spots typically sell for about the same amount as 30-second spots.

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Definitions:

Primitive Testes

The early form of male gonads that develop during embryonic stages, leading to the production of sperm and secretion of male sex hormones.

Androgens

A group of hormones, such as testosterone, that play a role in male traits and reproductive activity.

Dopamine

A neurotransmitter involved in the reward and pleasure centers of the brain, influencing movement, emotional responses, and the ability to feel pleasure and pain.

Sry Gene

A sex-determining gene on the Y chromosome that triggers the development of male physical characteristics in mammals.