While Most Network Commercials Are 30- or 15-Second Spots, Direct-Response

question 65

Multiple Choice

While most network commercials are 30- or 15-second spots, direct-response advertisers often use these longer ads to describe their products and encourage viewers to order:

• A) late-night spot ads
• B) infomercials
• C) B-to-C specialty ads
• D) interstitials

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Definitions:

Substance Abuse

The excessive and harmful use of substances, such as drugs or alcohol, leading to addiction and other detrimental outcomes.

LGBT Clients

Individuals who identify as lesbian, gay, bisexual, or transgender seeking psychological services.

Heterosexual Client Groups

Client groups in therapy consisting of individuals who identify as heterosexual, often pertaining to discussions around sexual orientation and related issues.

Treatment Retention

The ability to keep individuals engaged and participating in a treatment program for its intended duration.