Which of the Following Statements About Radio as an Advertising

question 83

Multiple Choice

Which of the following statements about radio as an advertising medium is NOT true?

• A) Radio is a high cost medium relative to TV.
• B) Radio is characterized by highly specialized programming that generally appeals to narrow segments of the population.
• C) Radio has evolved into primarily a local advertising medium.
• D) A radio commercial is ideal for long copy when detailed information is called for.

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Definitions:

Engaging Activity

An action or task that fully captures one's attention and interest, often resulting in a state of flow or immersion.

Critical Feedback

Constructive critique aimed at improving performance or understanding.

Effective Performance Appraisal

A systematic evaluation process that assesses an employee's work performance and productivity to enhance their skills and organizational contribution.

Flexibility

The ability to adapt quickly and effectively to new conditions, changes, and challenges.