Why Does Samsung Place Advertising Messages in Media Such as Television

question 47

Multiple Choice

Why does Samsung place advertising messages in media such as television, print, and outdoor to encourage consumers to interact with the brand online?

• A) Online communication is the best way to convey product attributes and consumer value.
• B) Samsung only sells their products online, so they must try to drive traffic to their company website.
• C) Online brand interaction is the least expensive way to connect with consumers.
• D) Studies show that consumers research their purchase online prior to a store visit, so other media should lead the consumer to visit the company's website.

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Definitions:

Perestroika

A political movement for reform within the Communist Party of the Soviet Union during the 1980s, aimed at restructuring the Soviet economy and government.

Economic Reforms

Changes to economic policies or structures, typically intended to improve efficiency, growth, and the equitable distribution of resources.

Material Incentives

Benefits or rewards of a tangible nature, such as money or goods, used to motivate individuals towards certain behaviors or actions.

Competing Claims

Situations where two or more parties assert rights to the same resource or territory, often leading to conflict.