Each of the Following Is a Media Characteristic Which May

question 111

Multiple Choice

Each of the following is a media characteristic which may affect the achievement of specific communication objectives EXCEPT:

• A) audience involvement
• B) audience reach
• C) target audience selectivity
• D) geographic coverage

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Definitions:

Denial

A psychological defense mechanism where a person refuses to accept the reality of a factual or emotional truth.

Coercive Power

A form of power that is based on the ability to deliver punishments or impose penalties for noncompliance, often used to control or influence others' actions.

Compliance

The act of adhering to rules, standards, or laws.

Punishment

The imposition of a penalty as a consequence of an undesirable behavior, aimed at reducing or eliminating that behavior.