The Two-Step Approach to Direct Marketing

question 29

Multiple Choice

The two-step approach to direct marketing:

• A) is commonly found in direct sales
• B) is followed by a professional sales call
• C) uses the first contact to screen potential buyers
• D) asks for an immediate sale

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Definitions:

Maturity

Maturity is the date on which the principal amount of a bond, loan, or other financial instrument is to be repaid in full to the investor or lender.

Stated Interest Payment

The amount of interest that a bond or loan promises to pay to its holder, usually expressed as an annual percentage of the principal.

Coupon

The interest rate paid by a bond, typically expressed as an annual percentage of the bond's face value.

Income Bond

A type of debt security that only pays interest if the issuer has sufficient earnings.