Is the Number of Target Audience Individuals Exposed at Least

question 15

Multiple Choice

is the number of target audience individuals exposed at least once to media vehicle in a specific time period.

• A) Reach
• B) Continuity
• C) Coverage
• D) Frequency

Recognize the importance of sample independence in applying nonparametric tests.

Differentiate among various nonparametric tests (e.g., Wilcoxon rank sum test, sign test, Wilcoxon signed rank sum test, Kruskal-Wallis test, Friedman test).

Understand the conditions for the normal approximation of the Wilcoxon rank sum test.

Gain knowledge on the application of nonparametric methods for comparing different populations.