A(n) _________ Is an Important Promotional Tool Because It Can

question 37

Multiple Choice

A(n) _________ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products.

• A) in-pack coupon
• B) trade allowance
• C) point-of-purchase display
• D) off-invoice allowance

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Definitions:

Productive Vocabularies

The set of words a person can actively use in speech or writing, as opposed to words they can only recognize when heard or read.

Under-extension

A cognitive error typical in early child language development where a child inappropriately restricts the use of a word to only one object or situation.

Telegraphic Speech

A stage in language acquisition in children where speech is abrupt and consists mainly of content words, resembling the structure of telegraph messages.

Fast Mapping

The rapid mental assignment of meaning to a new word by a child, often after a single exposure to the word in a meaningful context.