No One Knows the Exact Number of ________Necessary for an Ad

question 28

Multiple Choice

No one knows the exact number of ________necessary for an ad to make an impact, although advertisers have settled on________ as the minimum.

• A) frequency; one
• B) exposures; three
• C) reach; two
• D) GRPs; ten

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Definitions:

Axiology

The branch of philosophy that studies values, including aesthetics and ethics.

Test Taker Bias

A predisposition or inclination that affects how a person responds to test questions, potentially skewing the results.

Language Barriers

Communication obstacles that occur when people do not share a common language, affecting understanding and interaction.

Internal Structure

The correlations between items and the total test score, including the pattern of correlations.