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If the circulation of the National Post is 400,000 readers, and the advertising cost per page is $50,000, the CPM is:
Ego Identity
A sense of one's identity and personal worth developed during adolescence, as conceptualized by Erik Erikson.
Ego
The part of the psyche that mediates between the desires of the id, demands of the reality, and the moral standards of the superego in psychoanalytic theory.
Id
In Freudian psychoanalysis, the part of the mind that contains innate biological drives and instincts; operates based on the pleasure principle.
Freud
Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue.
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