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The two models that are commonly used to explain the relationship between advertising and sales are the:
Capital Intensity Ratio
A metric that measures the amount of assets required to generate a dollar of revenue, indicating how much capital is invested in production.
Total Liabilities
The combined debts and obligations that a company or individual owes to outside parties, indicating the total amount owed.
Net Income
Company's earnings following the deduction of all expenses and taxes from total revenue.
Capital Intensity Ratio
A financial metric that estimates the amount of investment in capital assets a company needs relative to its labor force to generate revenue.
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