Which of the Following Statements About the Effects of the Size

question 97

Multiple Choice

Which of the following statements about the effects of the size of the market on advertising spending is NOT true?

• A) High growth potential is more important than the actual size of the market.
• B) It is less expensive to reach the target audience in a large market, due to economies of scale.
• C) Audience fragmentation is evident in large markets, therefore advertisers must spend more to reach their target.
• D) Excessive advertising expenditures in a small market will lead to wasted coverage.

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Definitions:

Transgression

A geologic event where the sea advances over land areas, covering them with sediment layers due to rising sea levels.

Mudstone

A rock composed of consolidate mud (silt, clay, or especially a combination of the two).

Transgression

A geological event where the sea advances over land due to rising sea levels or subsiding land, leading to the deposition of marine sediments over terrestrial ones.

Marine Sedimentary Facies

Specific areas within sedimentary deposits in marine environments characterized by a distinct set of physical, chemical, and biological attributes.