In Calculating Both the Brand Development Index (BDI) and the Category

question 31

Multiple Choice

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI) , a media planner obtains the following results: High BDI and Low CDI. What do these results imply?

• A) High market share and monitor for sales decline
• B) High market share and good market potential
• C) Low market share and good market potential
• D) Low market share and poor market potential

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Definitions:

Budget Equation

A financial formula representing the balance between an individual's or entity's income and expenses, often used in personal finance or economic models.

Market Prices

The current price at which an asset or service can be bought or sold in a competitive marketplace.

Cost Of Pears

This term likely refers to the expense associated with purchasing or producing pears, encompassing factors like labor, materials, and transportation.

Cost Of Bananas

The expense involved in purchasing bananas, typically influenced by factors like supply and demand.