In Calculating Both the Brand Development Index (BDI) and the Category

question 30

Multiple Choice

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI) , a media planner obtains the following results: Low BDI and High CDI. What do these results imply?

• A) High market share; good market potential
• B) Low market share; poor market potential
• C) Low market share; good market potential
• D) High market share; monitor for sales decline

---

Definitions:

Finite Population Correction

An adjustment made to sampling formulas to account for the fact that the sample is drawn from a finite population, often resulting in smaller standard errors.

Standard Error

An estimate of the standard deviation of the sampling distribution of a statistic, typically used to measure the accuracy of a sample mean.

Normal Distribution

A probability distribution that is symmetrical around the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Degrees of Freedom

The number of independent values or quantities that can vary in the analysis of statistical data, crucial for assessing the reliability of various statistics.