Given That a Message Is Complex as Far as Comprehension

question 25

Multiple Choice

Given that a message is complex as far as comprehension is concerned, the strategy should be to maximize ________ at the expense of _________.

• A) Reach; frequency
• B) Frequency; reach
• C) Frequency; CPM
• D) Reach; GRPs

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Definitions:

Voting Shares

Shares that give the holder the right to vote on company matters, such as electing the board of directors, at shareholder meetings.

Ordinary Shares

Equity securities that entitle their holders to vote at shareholder meetings and to receive dividends, representing ownership in a corporation.

Equity Carrying Amount

A rephrased new definition: The recorded book value of an equity investment in the financial statements, reflecting adjustments for profits, losses, and other relevant transactions.

Investment

The allocation of resources, such as time, money, or effort, in the expectation of generating a future benefit or profit.