The Concept of ________Is Based on the Assumption That One

question 55

Multiple Choice

The concept of ________is based on the assumption that one exposure to an ad may not be enough to convey the desired message.

• A) average reach
• B) GRPs
• C) effective reach
• D) average frequency

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Definitions:

Minority Groups

Demographic groups that are smaller in number compared to other groups within a society, often categorized by ethnicity, race, religion, or sexual orientation, and potentially subject to differential treatment or discrimination.

Domestic Output

The total economic output of goods and services within a country, measured over a defined time interval.

Educational Processes

The systematic methods and strategies used in teaching and learning, including pedagogical techniques and curriculum development.

Prejudiced Employer

An employer who discriminates against potential or current employees based on personal biases unrelated to the job performance.