Is a System of Marketing by Which Organizations Communicate Directly

question 91

Multiple Choice

is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.

• A) Direct marketing
• B) Sales promotion
• C) Public relations
• D) Advertising

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Definitions:

Controllable Fixed Costs

Fixed costs that can be adjusted or influenced by the decisions of management in the short term, such as advertising expenses.

Required Return

The minimum expected return an investor demands for an investment, reflecting its risk level.

Investment Centers

Business units or departments that are directly responsible for generating returns on assets allocated to them.

Controllable Margin

The portion of profit or margin that can be directly influenced by managing costs or expenses within a department or area.