The Is the Framework for Developing, Implementing, and Controlling an Organization's

question 90

Multiple Choice

The is the framework for developing, implementing, and controlling an organization's integrated marketing communications program and activities.

• A) market audit
• B) IMC plan
• C) situation analysis
• D) communications process

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Definitions:

Marketing Tactics

Specific actions or strategies adopted by organizations to promote their products or services, attract customers, and achieve their marketing objectives.

Marketing Strategies

Comprehensive plans and approaches developed by businesses to reach potential consumers and turn them into customers of their products or services.

Sequential

Pertaining to or characterized by a sequence, in which events, processes, or items follow one after another in a particular order.

Concurrently

Doing multiple tasks or processes at the same time, often in the context of computing or project management.